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Global Houseplans

ABOUT GLOBAL HOUSEPLANS
This E-commerce site offers the best collection of top designer house plans, home plans, floor plans, and garage plans.

CHALLENGE
To take massive amounts of content and present it to the reader in a clear and structured manner, which will enable visitors to quickly find the house plans and information that they need to reach a decision to purchase.

SOLUTIONS
I achieved this through simplifying the navigation experience, by analyzing the type and amount of content as well as choosing and carefully designing the right type of navigation menu. In addition, a strict grid, typographical hierarchy and a clean layout was produced—giving each element just enough room to breath, which also makes content easy to scan.

WHAT I DID
Comparative Analysis, User Research, Persona, Information architecture, wireframing, user experience design, visual design, front-end development.

TECHNOLOGIES USED
Omnigraffle, illustrator, Photoshop, Flash, HTML, CSS, JAVASCRIPT

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